"Grug" - noun. (Pronunciation: GRUG).
1. A person that does all of the following: Wield a Flanged Mace.  Have a shield with no emblem.  Wear Godly Plate of the Whale.  Be a Paladin.  Have black hair.  Like books.  Smacks things for Good.
2. Not a shape shifter.  One who is a lot of people.
3. A ROCK.  Bigger and harder than any ROCK to come before.  Leader of the Crawling Army.