Tips on Successful Game Advertising
Good morning!
I seem to have a bit of a copper touch when it comes to game advertisements (Not directing toward specific ads so as not to cross pollinate advertisements) Rather than ask for feedback on my specific ad, I wanted to see if I could tap into RPOLs expertise for general advice so I can hopefully craft a bit better ads for the future.
Note: My games all ended up with enough players, so again, not looking to try to garner interest in them now, just hoping to improve my advertising skills for the future, having a larger pool of potential recruits to draw from is always better than a smaller one!
The main questions are:
1) Do you prefer longer or shorter want ads, does longer make it seem like the GM is more invested or too long winded?
1A) Do you prefer the Want Ad focus on flavor to give you a glimpse into the game you'll be playing or would you prefer the ad be 'all business' and focus on crunch/mechanical expectations.
2) How likely are you to apply for obscure/niche games (Not D&D, GURPS, Pathfinder, etc) What would make you more inclined to consider a system outside your wheelhouse?
3) Do you just glance at the system the system will be using and move on ("Oh, not World of Darkness, nope!") If so, what could an ad do to possibly help mitigate that, I know it can't be overcome entirely, some folks love their systems. A sexier ad title, comparing the style in which the game will be run to more popular systems?
Thanks for taking the time to read through this this morning!
This message was lightly edited by a moderator, as it was the wrong forum, at 16:08, Sun 18 Nov 2018.